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Research papers

What changes will be needed within the research agency?- Radical change, evolution or heads down?

Significant changes have occurred within multinationals during the past few years and most of them are now in the process of implementing new international marketing programmes. The paper is divided into two parts. The first part reviews the major...

Catalogue: Seminar 1993: Marketing And International Research
Author: Katherine Passerieu
Company: Harris Interactive (Europe)
June 15, 1993
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Citation

Passerieu, K. (1993a, June 15). What changes will be needed within the research agency?- Radical change, evolution or heads down?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-changes-will-be-needed-within-the-research-agency---radical-change-evolution-or-heads-down-